90 Degrees

Rod sent this over to me and I didn't get it right away. Once you realize it is British, then, you just have to turn on the Monty Python part of the brain. 


There is no explanation for the variety of things he reads.  This is from The Register, with the motto "Biting the hand that feeds IT" 


Big Brother is here, but he doesn't seem as funny.

UK Office of Government Commerce cracks one off

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Five-knuckle shuffle rebrand outrage

By Lester Haines • Get more from this author

Posted in Government, 22nd April 2008 12:46 GMT

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LogoWatch exclusive In April last year, London design outfit FHD proudly announced it would be rebranding the UK's Office of Government Commerce (OGC) - the HM Treasury tentacle "responsible for improving value for money by driving up standards and capability in procurement".

FHD's MD Adrian Day trumpeted to the sound of whalesong: “We are seeing growing demand from clients for consultancy support that spans branding, strategic and stakeholder communications, and this brief from OGC and OGCbuying.solutions is a perfect example of the need for a more integrated, informed approach to branding. We have worked on a number of successful corporate branding projects in the past few months and this project is an exciting new win for the business.” 

Catherine Hastings, director of communications at the OGC, chipped in with: “We were impressed with the integrated approach FHD had to offer, which combined expertise in workings of government.”
So far so good - nothing more exciting than some traditional Strategy Boutique Newspeak. However, the wheels came off this particular rebrand in spectacular style when the new logo was presented to OGC staff.
According to an inside source, the graphic had allegedly already been inscribed onto mousemats and pens in anticipation of its imminent deployment, but it took OGC foot soldiers around 20 seconds to realise why this particular bit of joss-stick-driven madness was going to end in tears (of laughter):

On dear, oh dear.* Well, at least it appears that FHD really does have expertise "in workings of government", as a quick 90 clockwise rotation reveals....